Brando

The “O2 – Be The Difference” campaign offers  Irish Rugby supporters the chance to give their words of inspiration to the Irish team, by recording  a personalised “Team Talk” that they would give to the players before they enter the pitch.  This piece was cut together from outtakes and interviews with Paul O’Connell and Brian O’Driscoll.  It was used as bonus footage for O2 Broadband customers.

The campaign won a Bronze Cyber Lion at Cannes.