The “O2 – Be The Difference” campaign offers  Irish Rugby supporters the chance to give their words of inspiration to the Irish team, by recording  a personalised “Team Talk” that they would give to the players before they enter the pitch.   In this clip, which is played on the inspiration section of the website, Brian O’Driscoll and Paul O’Connell talk about the importance of Team Talks.

The campaign won a Bronze Cyber Lion at Cannes this year.