O2, Be The Difference – Team Talk Upload Page
Directed by Jamie Stone
The “O2 – Be The Difference” campaign offers Irish Rugby supporters the chance to give their words of inspiration to the Irish team, by recording a personalised “Team Talk” that they would give to the players before they enter the pitch. In this clip Brian O’Driscoll motivates supporters before they record their Team Talk.
The campaign won a Bronze Cyber Lion at Cannes.
