Fruice Cup Stacking

We shot this lovely little commercial, Fruice – “Cup Stacker“,  for Rothco a few weeks ago.  When the storyboard first came in, unlike Luke, I had no idea what Sport Stacking was, I’m fairly positive I’m not the only one in the dark, so I thought I’d fill you in.

Sport Stacking is a growing sport across the world and involves up and down stacking 12 specially-designed competition cups called Speed Stacks against the clock.   The sport is huge in the UK, US, China and mainland Europe.  It arrived in Ireland just under two years ago.

The boy in the commercial, 11 year old James Carrigan,  is on the Irish Sport Stacking team.  Shortly before the shoot, the team competed at the World Sport Stacking Chamionships in Denver, coming in a Read the full article »