Fruice Cup Stacking

We shot this lovely little commercial, Fruice – “Cup Stacker“,  for Rothco a few weeks ago.  When the storyboard first came in, unlike Luke, I had no idea what Sport Stacking was, I’m fairly positive I’m not the only one in the dark, so I thought I’d fill you in.

Sport Stacking is a growing sport across the world and involves up and down stacking 12 specially-designed competition cups called Speed Stacks against the clock.   The sport is huge in the UK, US, China and mainland Europe.  It arrived in Ireland just under two years ago.

The boy in the commercial, 11 year old James Carrigan,  is on the Irish Sport Stacking team.  Shortly before the shoot, the team competed at the World Sport Stacking Chamionships in Denver, coming in a respectable 13^th place.  Not bad considering other nations have been stacking for  years and the Irish team is just over a year old.

Michael Nolan, the Irish coach, was really brilliant working with ourselves and James coming up to and on the day of the shoot.   Helping to build a routine which included stacks of 10 and 15.

Obviously stacking is not normally done on a conveyor belt, that was all Luke’s idea!  Initially there was a little bit of doubt about whether James could pull that off.  After meeting him, any doubt was gone, he’s a really determined kid, and lives and breathes stacking.  Shortly after he came back from the championships in Denver, his father found him “sleep stacking “in the kitchen.

On the day of the shoot both James and Saskia (who is only six) really delivered.  I think their performances are just so natural and gorgeous.   We’re really proud of it, that smile at the end is priceless.

http://speedstacks.ie/

http://speedstacks.com

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